IMPLEMENTATION OF INTERNATIONAL LAW NORMS ON THE REGULATION OF ELECTRONIC COMMERCE

Abstract

The article analyzes the process of e-commerce development and its adaptation to Ukrainian legislation.

E-commerce in Ukraine is actively developing, but requires improvement of legislation to comply with European standards. The article explores the concept of e-commerce in the Ukrainian legal field, identifies problems of regulating online sales and consumer distrust. Existing scientific works are analyzed and the relevance of the topic is substantiated. The definition of e-commerce, the need to harmonize legislation with the EU and specific steps for this are considered. The rights and obligations of sellers and buyers, the features of electronic contracts and personal data protection are described in detail. Key development challenges (technical barriers, cybersecurity, law enforcement) and prospects (growing popularity, increasing trust, improving legislation) are identified. The conclusions emphasize the importance of solving existing problems for the further successful development of e-commerce in Ukraine.

The importance of implementing the European model of institutional regulation in connection with the signing of the Association Agreement with the EU is emphasized. A list of specific steps necessary to harmonize national legislation with EU law in the field of e-commerce is provided, including expanding information for consumers, regulating online marketplaces, combating unfair practices, regulating digital content, prohibiting geo-blocking, eliminating excessive fees, strengthening market surveillance, introducing alternative dispute resolution methods, simplifying taxation and customs clearance, ensuring transparent delivery, and increasing competition.

The conclusions of the article emphasize that e-commerce is a new and promising area in Ukraine that requires further improvement of the regulatory framework, especially in the context of European integration. The importance of implementing clear rules for all market participants, ensuring transparency, protecting consumer rights, and improving infrastructure is emphasized. The author concludes that for the successful development of e-commerce, it is necessary to solve a number of problems related to legal regulation, technical infrastructure, and consumer trust.